The Wonderful World of Posters
Posters are used around the world and command attention through ever-innovative ways. Some posters are used to advertise a product or event, while others use a powerful message which can spark your emotions towards a campaign. Either way they get the message across!
Some of the notable poster categories that are out there:
- Corporate
- Political
- Film
- Concert
- Campaign
Being Creative with Business Cards
When deciding that you need business cards, you should be thinking a little more about how unique you can make it instead of putting all your focus on the contact details. An office drawer full of business cards has been the loss of many an opportunity because a company’s business card simply looked like it belonged stuffed away along with the rest of the ugly ones.
Innovation in Business Cards:
- Officially Stamped
- Peel Appeal
- Give a Little
- Wear It
- Work and Play
- With Love
- Let Your Product Speak For You
- Simplicity
- Tech Alive
- Touch Wood
Printing for Corporate & Promotional Needs
As a company, it is very important to ensure that you have printed goods of a high professional standard.
Whether you need high quality business cards for your clients or printed stationary for use in your office, every penny spent on professional printing services are beneficial to the image, and running, of your business.
Brave Branding: Keep Being Creative
Everyone in the advertising industry aims for mind blowing ads, signage and other ways in which their clients can be exposed to the public.
The truth is that most ads and signage seen by the public are good, but not good enough. This is why we’re on about ‘Brave Branding’, so that you can begin to optimise the impact of your advertising efforts.
If you keep on being brave with your advertising you are going to get noticed.
Vinyl Stickers for Walls & Cars
Vinyl is a very strong and durable material to use in creating long-lasting stickers. The type of Vinyl used is Polyvinyl Chloride (PVC) which has had a plasticizer such as a phthalate ester (derived from Phthalic Acid) added to it. PVC alone is very rigid, but with the added plasticizer, the vinyl becomes very flexible and can be used to make stickers.
Advantages of Vinyl:
• Scratch & tear resistant
• Durable & Long Lasting
• Weather Proof
• Various Applications
Printing & More
When it comes to creating posters and other paper-related printed goods in the business world, there are many considerations to take into account before the final product is made. Printing in Cape Town offers all paper-related solutions for your business needs.
- Types of Design
- Types of Paper
- Types of Ink
- Types of Printing
Sign Design Ideas
When choosing signage for your business, it’s always wise to have a look at firstly what kind of sign ideas your competition is using and then have a look at new innovative ways that you can present your company or products.
Many signage companies will offer you a host of options to develop a unique sign which will attract potential clients to your company or brand of products.
3 Great Ideas:
- Give your signs “life”
- Breathe air into them
- Seize the moment!
Be Brave: Guerrilla Marketing
If you’re on a budget, but want to create an ad campaign that has a shot at rivalling those of larger companies in your industry, then keep reading.
“Typically, Guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.” – Wikipedia
With this marketing strategy, as you have read in its definition, the focus is applied to drawing attention to your brand or company by being brazen, outrageous, surprising and interesting.
Not Just an Ordinary Poster
Everyone is familiar with the humble poster. It’s been used practically everywhere from street corners to teenagers bedrooms.
What you may not know is that it dates back to around 1870 when the printing industry perfected colour lithography. Ever since then, it’s been used to drive the message of the day. Be it political propaganda, announcing a new show or advertising a product, the poster has served man in a variety of ways.
Types of Signage
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A look at some of the most common commercial signage options used in the industry today.
